Sl. No. Issue Date Vol - Issue Paper Id Title Abstract Author Page No
12017-10-317-5IJSMMRDOCT20172Working Efficiency and Impediments Faced by Production Labour in Medium Sized Knitwear Units of Ludhiana2-33-1507028905-abs2.IJSMMRDOCT20172.pdfSurabhi Mahajan et al.,5-12
22017-12-317-6IJSMMRDDEC20171"A Study to Assess the Market Feasibility to Start An Oncology Wing as an Entrepreneurial Venture at Karakonam"2-33-1511159670-Abs.1.IJSMMRDDEC20171.pdfSanthosh Kumar. F1-12
32018-02-288-1IJSMMRDFEB20181An Analytical Approach Towards Factors Contributing Consumer Purchase in Terms of Grocery Retailing in Indian Metro Cities2-33-1522056339-Abs.1.IJSMMRDFEB20181.pdfDipa Mitra1-10
42018-02-288-1IJSMMRDFEB20182Integrated Marketing Communication Strategy to Increase Brand Awareness for Small Medium Enterprise (Business Coaching in Small Medium Enterprise Cake and Bakery Industry)2-33-1518074593-Abs.2.IJSMMRDFEB20182.pdfAnggi Ghaisani Pertiwi11-24
52018-06-308-2IJSMMRDJUN20181Supplier Relationship Management Issues and Challenges in Indian Automobile Industry2-33-1531111797-abs.1.IJSMMRDJUN20181.pdfVilachoor Srinivasan Kumar et al.,1-8
62018-08-318-3IJSMMRDAUG20181A Study on Literature Review for Identifying the Factors Impacting Digital Marketing2-33-1532432211-ABS.1.IJSMMRDAUG20181.pdfDarshana Bhagowati et al.,1-8
72018-12-318-4IJSMMRDDEC20181Consumers’ Views on Handicraft Preferences: A Case Study on Channapatna Turns Wood Lac Ware Handicrafts2-33-1541565791-abs.1.IJSMMRDDEC20181.pdfAnitha M. Manohar et al.,1-6
82019-06-309-1IJSMMRDJUN20191The Marketing Tactics Used for Selling Artificially Processed Food & its Impact on Child Health2-33-1545913340-ABS1IJSMMRDJUN20191.pdfAparna Prashant Goyal 1-14
92019-06-309-1 IJSMMRDJUN20192A Relationship Between Delegation of Authority and Effective Decision-Making At Police Stations in Dubai, United Arab Emirates2-33-1546251615-abs-2IJSMMRDJUN20192.pdfAdnan Ali Hassan Alhosani15-32
102019-06-309-1IJSMMRDJUN20193Buying Behaviour of Indian Semi-Urban Women for Personal Care Products2-33-1547112531-abs.3.IJSMMRDJUN20193.pdfNidhi Shrivastava & R. P. Tiwari33-42
112019-06-309-1IJSMMRDJUN20194Protagonist of Tamil Females in Processing and Marketing of Dry Fish in Coastal Villages of Jaffna, Sri Lanka2-33-1557491856-ABS4IJSMMRDJUN20194.pdfShivany. S43-58
122019-06-309-1IJSMMRDJUN20195An Impact of ICT in Public Education System in Tamil Nadu- A Case Study of EMIS Functions in Tamil Nadu2-33-1558674387-abs.5.IJSMMRDJUN20195.pdfSunil Meshram & Dr. Salma Ahmed59-74
132019-06-309-1IJSMMRDJUN20196The Mediating Effect of Advertising and Sales Promotion on the Relationship Between Consumer Trends and Marketing Effectiveness in Telecommunications Companies in Jordan2-33-1558776251-abs.6.IJSMMRDJUN20196.pdfDr. Bader Ismaeel & Dr. Barjoyai Bardai75-90
142019-12-319-2IJSMMRDDEC20191The Mediating Effect of Events and Experiences and Word-of-Mouth Marketing on Telecommunication Companies in Jordan 2-33-1560946074-abs1IJSMMRDDEC20191.pdfDr. Bader Ismaeel et al.,1-22
152019-12-319-2IJSMMRDDEC20192Understanding the Customer Relationship Management (CRM) Scenario in the Hotel Industry: A Systematic Literature Review (2011-2018)2-33-1561456395-abs.2.IJSMMRDDEC20192.pdfSimachew Zeleke & Dr. A. Prabhu Kumar23-36
162019-12-319-2IJSMMRDDEC20193An Influence of Retail Service Quality on Satisfaction and Customer Patronageintention among Young Apparel Shoppers of Tiruchirapalli City2-33-1563277966-abs3IJSMMRDDEC20193.pdfDr. V. Mahalakshmi et al.,37-44
172019-12-319-2IJSMMRDDEC20194Transforming Rural Life: A Case of Bapudham Milk Producer Company Motihari 2-33-1568266621-abs.4.IJSMMRDDEC20194.pdfPavnesh Kumar & Manisha Kumari45–56
182019-12-319-2IJSMMRDDEC20195Technical Innovations as an Aid for Enhancing Customer Experience in Emerging Marketing Landscape2-33-1568970378-abs.5.IJSMMRDDEC20195.pdfNeethu Maria Jose57–68
192019-12-319-2IJSMMRDDEC20196Impact of Various Marketing Strategies on Productivity of Post-Graduate Management Institutions in Navi Mumbai2-33-1569049946-abs.6.IJSMMRDDEC20196.pdfDr. Roshni Sawant69–76
202019-12-319-2IJSMMRDDEC20197Factors of Internationalization of Services in Banking Sector in India: Comparison Between Nationalized, Private and Foreign Banks in India2-33-1573816970-ABS7IJSMMRDDEC20197.pdfDr. Ravi Kant Sharma et al.,77–88
212020-06-3010–1IJSMMRDJUN20201Insights of e-Users Towards Digital Advertising 2-33-1579773114-abs.1.IJSMMRDJUN20201.pdfDr. M. Kavitha & P. Perumal1–8
222020-06-3010–1IJSMMRDJUN20202Role of Self-Importance on Social Media usage Attitude among Youth 2-33-1584075964-abs.2.IJSMMRDJUN20202.pdfDr. M. Kavitha & P. Raju9–14
232020-06-3010–1IJSMMRDJUN20203Machine Learning 2-33-1579521145-abs.3.IJSMMRDJUN20203.pdfI. Rufia Thaseen & Muhammad Aslam15–22
242020-06-3010–1IJSMMRDJUN20204Store Atmospherics: An Effort to Influence Impulse Buying in Brick and Mortar Stores 2-33-1582961179-abs.4.IJSMMRDJUN20204.pdfDr. Tabitha Durai & G. Stella23–28
252020-06-3010–1IJSMMRDJUN20205A Study of Women Consumer’s Perception of Affinity Marketing of Khadi with Amazon India in Chennai City 2-33-1579582027-abs.5.IJSMMRDJUN20205.pdfT. Metilda Devakirubai29–34
262020-06-3010–1IJSMMRDJUN20206A Study on Neuromaketing Strategy and Brand Battling in Winning Consumer Durable Market 2-33-1581681855-abs.6.IJSMMRDJUN20206.pdfSabina A. Nair & Dr. R. Shanthi35–44
272020-06-3010–1IJSMMRDJUN20207A Study on Shopper Purchasing Behaviour towards Maruti Wagons –in Chennai2-33-1582004063-abs.7.IJSMMRDJUN20207.pdfDr. N. Chithra45–50
282020-06-3010–1IJSMMRDJUN20208Study on Customer Perception towards Green Marketing in Chennai 2-33-1579774621-abs.8.IJSMMRDJUN20208.pdfDr. J. Vijaya Shanthi51–56
292020-06-3010–1IJSMMRDJUN20209Consumer Preference Towards Maggi Noodles Aftermath of Reentry2-33-1584075212-abs.9.IJSMMRDJUN20209.pdfDr. R. Tamilselvi & K. Rajeshwari57–62
302020-06-3010–1IJSMMRDJUN202010Consumer Switching Behaviour Towards Mobile Network (Telecom) in Chennai City - Tamil Nadu2-33-1581054197-abs.10.IJSMMRDJUN202010.pdfDr. J. Suresh63–70
312020-06-3010–1IJSMMRDJUN202011A Study on Customer Satisfaction towards on-Line Services of Banks in Chennai 2-33-1581681149-abs.11.IJSMMRDJUN202011.pdfDr. J. Sankari71–76
322020-06-3010–1IJSMMRDJUN202012The Role of Digital and Social Media Marketing for Promoting Consumers Behaviour2-33-1582101728-abs.12.IJSMMRDJUN202012.pdfBincy A. Varghese & Dr. S. Chitra77–84
332020-06-3010–1IJSMMRDJUN202013Cause- Related Marketing (CRM) and it’s Impact on Consumer Behaviour2-33-1581407155-ABS13IJSMMRDJUN202013.pdfDr. P. Krishnaveni85–92
342020-06-3010–1IJSMMRDJUN202014Media Advertising - A Study on Advertising on Social Media 2-33-1581567162-abs14IJSMMRDJUN202014.pdfDr. G. Joicy Lidwina et al.,93–104
352020-12-3110–2IJSMMRDDEC20202Determinants of enset Producers Market Participation Decision and Intensity of Participation in Enset product: The Case of Wonchi District, South West Shoa Zone, Oromia National Regional State, Ethiopia 2-33-1599133189-abs.IJSMMRDDEC20202.pdfSheleme Refera Jebesa17-30
362021-06-3011-1IJSMMRDJUN20211Ethical is Not Mythical: Personal Value Orientations as Determinants for Effective Segmentation of Ethical Consumers2-33-1613475059-abs.IJSMMRDJUN20211.pdfDr. Neela Kameswari1-8
372020-12-3110–2IJSMMRDDEC20201tjprc2-33-1613477658-abs1dummy.pdftjprc1–16
382021-06-3011–1 IJSMMRDJUN20212Green Marketing Implementation2-33-1614775104-abs.IJSMMRDJUN20212.pdfEaster Binalgan- Belandres et al.,9-20
392021-06-3011–1IJSMMRDJUN20213A Study on Email Marketing Optimization for Lead Generation 2-33-1621054899-abs3IJSMMRDJUN20213.pdfT Ranjani et al.,21- 30
402021-12-3111–2IJSMMRDDEC20211“CSR for Community Development Activities followed in the Selected Public and Private Organizations in Uttar Pradesh”2-33-1624083223-abs.IJSMMRDDEC20211.pdfVineet J Stephen et al.,1-10
412021-12-3111–2IJSMMRDDEC20212Upcoming Dentist: Wrap up Your Marketing Skills with These Secret Ingredients 2-33-1628226832-ABS2IJSMMRDDEC20212.pdfHaris Rafiqi et al.,11–14
422022-06-3012–1IJSMMRDJUN20221Innovative Techniques in Market Demand Repositioning and Streamlining of Post-Harvest Imperatives of Cardamom to Recapture its Lost Glory as Queen of Spices2-33-1641272961-abs1IJSMMRDJUN20221.pdfElsa Cherian1–16
432022-12-3112–2IJSMMRDDEC20221Customer Retention Strategies in Private Indian Telecom Sector: A Comparative Study of Reliance Jio and Bharti Airtel2-33-1670069860-abs1IJSMMRDDEC20221.pdfTej Singh et al.,1–14
442022-12-3112–2IJSMMRDDEC20222A Study on Digital Marketing Strategies of Hyundai Motor India Limited 2-33-1672392830-abs2IJSMMRDDEC20222.pdfDr. Senthilnathan C R et al.,15–20
452023-12-3113–2IJSMMRDDEC20231A STUDY ON MARKET ORIENTATION AND MARKETING PROBLEMS ON SMALL SCALE INDUSTRY2-33-1687178356-IJSMMRDDEC20231ABT.pdfAYAN CHATTORAJ & SANKHA CHATTERJEE1–12