Journal of Sales and Marketing Management (JSMM)
  • ISSN(Print) : 2250-2432
  • ISSN(Online) : Applied
  • Impact Factor(JCC) : 1.3283
  • Index Copernicus Value(ICV) : 0
  • NAAS Rating : ---
  • IBI Factor : ---
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Sl. No. Issue Date Vol - Issue Paper Id Title Abstract Author Page No
1 Dec-31 2011 1-1 ---

Antecedents Of Buying Behaviour In Indian Rural Markets Using A Conceptual Framework

Abstract

Mr.K. Arul Rajan

1-8
2 Dec-31 2011 1-1 ---

Private Goes Public: Study On Growing Share Of Private Labels In India

Abstract

Mr.Sandeep Puri,Dr. Harsh Dwivedi & Dr. Bhawana Sharma

9-24
3 Dec-31 2011 1-1 ---

Crm Index Development & Validation In Indian Banking Sector

Abstract

Mr.Arun Kumar Agariya And Dr.Deepali Singh

25-64
4 Dec-31 2011 1-1 ---

Rural Marketing Support To The Self Help Group In Orissa

Abstract

Mr.Pravash R. Mohapatra

65-80
5 Jun-30 2015 2-1 JSMMJUN201501

A Study on Retailer’s Perception Towards Dealing with Branded Milk in Vellore

Abstract

G. Purushothaman, V. Manjula Purushothaman & K. Krishnamurthy

1-6
6 Jun-30 2015 2-1 JSMMJUN201502

Evaluation of Indian Retail Sector with Porter’s Five Competitive Forces: An Analysis

Abstract

Pankaj Kumar & Sanjeev Bansal

7-12
7 Jun-30 2015 2-1 JSMMJUN201503

A Study on Impact of Advertisement on Buying Behaviour of Consumers in Tamil Nadu (With Special Reference to Two Wheeler Customers in Kanchipuram)

Abstract

G. Purushothaman, V. Manjula Purushothama & K. Krishnamurthy

13-18
8 Jun-30 2015 2-1 JSMMJUN201504

A Study on Consumer Buying Behaviour (With Special Reference to Home Appliances in Vellore District)

Abstract

G. Purushothaman & K. Krishnamurthy

19-24
9 Jun-30 2015 2-1 JSMMJUN20155

A Case Study from Costumers’ Perspective and Companies’ Perspective to Understand Application of Co-Creation

Abstract

Javaid Akhter & Priyanka Shrivastava

25-32
10 Jun-30 2015 2-1 JSMMJUN20156

A Study on Customer Satisfaction with Special Reference to Product and Services in Candaz Technologies

Abstract

G. Purushothaman & K. Krishnamurthy

33-40
11 Dec-31 2015 2-2 JSMMDEC20151

Marketing Semiotics: Analysis of Connotations and Brand Building

Abstract

Gauri Pathak et al.,

1-8
12 Dec-31 2015 2-2 JSMMDEC20152

Green Marketing: The Next Big Thing

Abstract

Rajeev Kumar

9-14
13 Jun-30 2016 3-1 JSMMJUN20161

A Study on to Analyse the Customer Satisfaction towards Bajaj Bike with Special Reference to Kanchipuram District

Abstract

G. Purushothaman & K. Krishnamurthy

1-12
14 Jun-30 2016 3-1 JSMMJUN20162

Brand Position – at a Glance

Abstract

M. Sakthivel Murugan et al.,

13-28
15 Jun-30 2016 3-1 JSMMJUN20163

Impact of Waiting Time on Retail Consumer Behavior: The Case of Dubai International Airport

Abstract

Edukondala Rao Jetti

29-36