International Journal of Sales & Marketing Management Research and Development (IJSMMRD)
  • ISSN(Print) : 2249-6939
  • ISSN(Online) : 2249-8044
  • Impact Factor(JCC) : 5.3064
  • Index Copernicus Value(ICV) : 6.1
  • NAAS Rating : ---
  • IBI Factor : 3.2
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Sl. No. Issue Date Vol - Issue Paper Id Title Abstract Author Page No
1 Feb-28 2014 4-1 --- Men in Mirror - Male Grooming Buying Behavior Abstract

Krithika. M & Sara Selvaraj. S

1-8
2 Feb-28 2014 4-1 --- The Effect of Automated Services on Customer Satisfaction in Ghana Abstract

David Asamoah, John Akoto Inkum & John Frimpong Manso

9-22
3 Apr-30 2014 4-2 IJSMMRDAPR20141 Counterfeit Luxury Brands Scenario in India: An Empirical Review Abstract

Suvarna Patil & Arun Handa

1-8
4 Apr-30 2014 4-2 IJSMMRDAPR20142 The Impact of Each Element of Emotional Intelligence on Customer Service Delivery: A Customer Satisfaction Perspective Abstract

Emelia Danquah & Theophilus B. Wireko

9-20
5 Apr-30 2014 4-2 IJSMMRDAPR20144 Perception of Young Consumers towards Cause Marketing of FMCG Brands Abstract

Mona Chaudhary & Sneha Ghai

21-26
6 Apr-30 2014 4-2 IJSMMRDAPR20144 Review of Patient Satisfaction in Private Hospitals - A Study of Health Care Sector with Special Refernce to Noida & Ghaziabad Abstract

Parul Agarwal

27-34
7 Jun-30 2014 4-3 IJSMMRDJUN20141 A Study on Marketing Strategies of Self-Help Groups in Punjab: Challenges and Constraints Abstract

Pawan Kumar Dhiman & Amita Rani

1-10
8 Jun-30 2014 4-3 IJSMMRDJUN20142 An Analysis of the Impact of Emotional Intelligence on Service Quality and Customer Satisfaction in the Telecommunication Sector in Ghana Abstract

Frank Frimpong Opuni & Kwame Adu-Gyamfi

11-26
9 Jun-30 2014 4-3 IJSMMRDJUN20143 Correlates of Perceived Frustration towards Interactive Voice Response Systems: A Study among Mobile Telecommunication Service Customers Abstract

G. Vaishnavi & S. K. G. Ganesh

27-36
10 Jun-30 2014 4-3 IJSMMRDJUN20144 The Impact of Elements of the Market Communication Mix on Customers’ Service Quality Perceptions: A Financial Sector Perspective Abstract

Francis Kofi Sobre Frimpong

37-58
11 Aug-31 2014 4-4 IJSMMRDAUG201401 Empirical Study on Strategic Application of Co-creation Process on New Service Success Factors Abstract

Javaid Akhter & Priyanka Shrivastava

1-10
12 Aug-31 2014 4-4 IJSMMRDAUG201402 Social Media Marketing (SMM) Strategies for Small to Medium Enterprises (SMES) Abstract

Sohrab Karami & Hengameh Sadat Naghibi

11-20
13 Aug-31 2014 4-4 IJSMMRDAUG201403 The Impact of Marketing Mix on Competitive Advantage among Communications Companies in the Hashemite Kingdom of Jordan Abstract

Hazem Khaled Shehadeh

21-32
14 Aug-31 2014 4-4 IJSMMRDAUG20144 A Study on Exports Channels of Mango Products: The Role of Agri Export Zone (AEZ) in Chittoor District Abstract

Tripuraneni Jaggaiah, Priyanka M N K & Shreedhar Deshmukh

33-40
15 Aug-31 2014 4-4 IJSMMRDAUG20145 A Study About the Impact of Perceived Risk on Online Shopping among the Women Employees in Chennai Abstract

Sara Selvaraj. S, Krithika. M & S. Panchanatham

41-48